An overview of the Trade Areas toolset

Available with Business Analyst license.

The Trade Areas toolset contains tools to build trade areas. Trade areas are used to analyze market areas and can be constructed to satisfy a variety of methods, including customer and competitor locations, administrative boundaries, street networks and distance, and demographic factors.

Tool	Description
Assign Customers By Distance	Assigns customers to the closest store based on a selected distance type.
Generate Customer Derived Trade Areas	Creates trade areas around stores based on the number of customers or volume attribute of each customer.
Generate Drive Time Trade Area	Creates a feature class of trade areas, based on travel time and distance, around point features.
Generate Geographies From Overlay	Generates trade areas from the features of an input standard geography level that has a specified spatial relationship with the input.
Generate Standard Geography Trade Areas	Creates trade areas based on predefined named statistical areas. This tool does not consume credits.
Generate Threshold Drive Times	Creates a feature class of network distance trade areas that expand around point features until criteria is reached.
Generate Threshold Rings	Creates a feature class of ring trade areas that expand around point features until the threshold value is reached.
Generate Trade Area Rings	Creates rings around point locations.
Measure Cannibalization	Calculates the amount of overlap between two or more polygons. Overlap refers to the extent of the polygons beyond intersection.
Remove Overlap	Removes overlap between two or more areas to form adjacent boundaries.