Available with Business Analyst license.
The Target Marketing toolset contains tools for creating customer and geographic profiles, target groups, and segmentation maps.
Note:
All tools in the Target Marketing toolset require a locally stored dataset that contains segmentation data.
| Tool | Description |
|---|---|
Generates a layer that displays the gap between total customers and expected customers. | |
Generates a layer that displays expected customers by a selected geography level. | |
Creates a new target group. A target group is a container for targets that you create, name, and populate with segments from a locally installed Business Analyst dataset. | |
Exports a segmentation profile to a table. | |
Creates a segmentation profile with an existing customer layer. | |
Creates a segmentation profile by summarizing segments from standard geography boundaries within the input area. | |
Creates a report that displays segments of your customers and compares them to the study area (base profile). | |
Displays characteristics from the consumer survey data for your target profile to determine customer lifestyle habits and preferences. | |
Displays the top characteristics, in each of the selected survey categories, of your Core and Developmental target groups, as well as your overall customer profile. | |
Generates a layer that identifies geographies that contain selected segments and categorized groups based on targets. | |
Creates a layer that identifies geographies that contain selected segments and geographies that do not contain selected segments. | |
Generates a layer based on the percent of penetration of selected segments, providing a detailed view of the concentrations of your target segments. | |
Generates a segmentation profile from a table. | |
Imports segmentation profiles consisting of survey variable data. |